After setting up home page, lets setup site identity:
- Goto Appearance> Customizer
 - Goto Site Identity
 - Upload Logo Image or
 - Add “Site Title” : Your site/business/brands name
 - And you can add tagline of your brand
 - Check any of the Site Logo Options
 - Also you can upload site icon image (recommended size 32×32 or 16×16 px) for favicon shown on browser tab.
 - Finally click on “Publish” button to save your settings
 
That’s all!!
